Productecture is the Practice of DesigningInteractive Products, through a Holistic, Humanized, Design Approach, across Modalities, Mediums and Disciplines.
The Practice of Design uses well established processes & methodologies to deliver strategic and tactical design programs.
An Interactive Product delivers a set of features or services in either a Digital or Digital + Physical form.
A Holistic approach considers the entire life cycle of the product, its context of use, value & function as relates to the needs of humans.
Design Humanizes the use of technology by adapting it to our needs, rather than expecting us to adapt to it.
The Design Approach is a thoughtful and deliberate act to move from the ambiguous to the tangible. Designers consider multiple factors - intent, context, technology, aesthetics, form, craft - as they embody their design.
A variety of interaction Modalities need to be considered to deliver natural experiences.
Products take form across multiple Mediums, each with its own conventions and best practices.
Product Design is an umbrella practice - and needs many different Disciplines to contribute to the process.